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Yesterday in La Crosse

JFK was the big story, but not the only story, on 11/22/63



The assassination of President John Kennedy on November 22nd, 1963 was the headline story on the final edition of the La Crosse Tribune that Friday. The Trib was still an afternoon paper at the time, costing 10 cents. The front page showed a photo of the new president, Lyndon Johnson…a stock photo of Johnson smiling, and wearing a bowtie.

Tribune reporter Jerome Rosso was also pictured on the front page, talking with two older men about the Kennedy shooting.

Jake Hoeschler was planning to add 64 rooms to the Holiday Inn on the pike…next to the Holiday Lanes bowling alley, now home to the Company Store.

The #1 song in America that week was “I’m Leaving It Up to You,” by Dale and Grace.

And La Crosse had a high of 59 degrees on the 22nd…a record for that date which stood for almost 50 years.

A native of Prairie du Chien, Brad graduated from UW - La Crosse and has worked in radio news for more than 30 years, mostly in the La Crosse area. He regularly covers local courts and city and county government. Brad produces the features "Yesterday in La Crosse" and "What's Buried on Brad's Desk." He also writes the website "Triviazoids," which finds odd connections between events that happen on a certain date, and he writes and performs with the local comedy group Heart of La Crosse. Brad been featured on several national TV programs because of his memory skills.

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