In April of 1973, the immediate La Crosse area received 16 inches of snow in just 36 hours. It was the third biggest snowstorm on record in the city, behind snowfalls in 1959, and 1971. In Prairie du Chien, three cars collided on snow-covered Highway 18, near the Old Rock School. Six people from the ages of 16 to 64 died in that accident, with another six injured.
The storm came as baseball season was starting, and the Milwaukee Brewers were inviting people to help clear snow from County Stadium for home ball games.
Iowa Congressman H.R. Gross was complaining about ‘ultra-liberal do-gooders’ who were in Washington during the 60’s, spending too much tax money. If you had $2000, or even $50, you could buy a used Hammond organ from Leithold Music. Americans were spending $300 million a year on sunglasses, apparently to look fashionable. For much less money, Herberger’s was selling golf shirts for $2.77, and see-thru umbrellas for a buck-and-a-half…in 1973, yesterday in La Crosse.