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Yesterday in La Crosse

4-Hers was the place to be, 53 years ago

Brad Williams



In 1967, Ettrick 4-H member Pauline Solberg was pictured in the paper with TV’s most popular fictional farmer, Oliver Wendell Douglas.  “Green Acres” star Eddie Albert met Pauline and other young people at the 4-H Club congress in Chicago.  Pauline was honored at that meeting for winning the Wisconsin Food Nutrition Contest, sponsored by General Foods, which also sponsored “Green Acres.”   

Besides “Green Acres,” viewers of Channel 8 in La Crosse could see “Lost in Space,” “The Ed Sullivan Show,” and the new “Jonathan Winters Show.”  The first night of the Winters show featured Red Skelton, Barbara Eden, and the Doors. CBS also presented a documentary called “What About Ronald Reagan?”, a profile of the future president one year after he became governor of California. 

If you needed to buy new ice skates or exchange your old ones, Smith’s Bicycle Shop on South 8th St. near Viterbo advertised itself as “skate exchange headquarters” in 1967, yesterday in La Crosse. 

A native of Prairie du Chien, Brad graduated from UW - La Crosse and has worked in radio news for more than 30 years, mostly in the La Crosse area. He regularly covers local courts and city and county government. Brad produces the features "Yesterday in La Crosse" and "What's Buried on Brad's Desk." He also writes the website "Triviazoids," which finds odd connections between events that happen on a certain date, and he writes and performs with the local comedy group Heart of La Crosse. Brad been featured on several national TV programs because of his memory skills.

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