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Yesterday in La Crosse

A big store starting with a “K” opened near Losey Boulevard, 60 years ago

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The new store near Losey and State Road in June of 1957 was a Kroger’s supermarket, in the Village Shopping Center, offering “acres of free parking.”  Kroger’s celebrated its opening with a circus theme.  Besides food, Kroger’s featured a toy department, a record section, and a “complete hosiery department.”  Over time, the Village Kroger’s would be replaced by a Quillin’s Store, and Festival Foods.  On the opposite side of State Road was a trailer park, which would make way for a K-Mart in 1965.
 
Consumers Market and Bakery at 4th and Pearl advertised its wedding cakes, and other baked goodies like applesauce Danish rolls, prune and apricot fluff rolls, and whole wheat raisin bread.  In time for Father’s Day, Smale’s Market on Cass Street declared “DAD LIKES CHEESE,” and had gift boxes of cheese for sale, starting at $1.50.
 
Conservatives won control of the parliament in Canada, for the first time in 22 years.  The new ruling party promised to have a woman in the prime minister’s cabinet, Mrs. Ellen Fairclough.  She was described in a newspaper story as “slim, fair-haired, and active”…and the newspaper headline about the appointment wondered if the Canadian Cabinet could be called the “Kitchen Cabinet?”  That was 60 years ago, 1957, Yesterday in La Crosse.
 
 

A native of Prairie du Chien, Brad graduated from UW - La Crosse and has worked in radio news for more than 30 years, mostly in the La Crosse area. He regularly covers local courts and city and county government. Brad produces the features "Yesterday in La Crosse" and "What's Buried on Brad's Desk." He also writes the website "Triviazoids," which finds odd connections between events that happen on a certain date, and he writes and performs with the local comedy group Heart of La Crosse. Brad been featured on several national TV programs because of his memory skills.

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