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Yesterday in La Crosse

Plenty of new buildings around town, 53 years ago



In 1966, Dairyland Power built offices on East Avenue, near South Avenue, for $200,000. Newburg and Associates spent $65,000 for a building at 6th and King for the Social Security Administration. Social Security is now located a block away on 7th Street, on the former site of the King Theaters. The city also built a fire station for $175,000 at Green Bay Street and Losey Boulevard.

A new post office for La Crosse would have to wait until the 70’s. There had been talk about building a new post office since around 1954, and postal space was rented at Eversole-Rogers on 6th because of a lack of space at the government building, 4th and State.

Schmidty’s had pike dinners on Friday for $1.25, and the Terrace Bar charged the same for fish at its location on South 3rd, near Pearl…in 1966, yesterday in La Crosse.

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