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Yesterday in La Crosse

A new high school opens in southern Minnesota, 52 years ago

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In April of 1967, the new La Crescent High School opened its doors, with the Minnesota state education secretary brought in as keynote speaker. One reason La Crescent built a new school was a ruling from La Crosse four years earlier, not to accept Minnesota students in Wisconsin public schools.

The Miss USA pageant for 1967 was held in May…but contestants were still being sought in April. Advertising on college campuses said that to compete for Miss Wisconsin USA, a young woman had to be 18 to 27 years old, and have lived in the state for six months. No talent required.

Lots of TV talent went on strike that spring, forcing the major networks to replace daytime soap operas and game shows with black-and-white reruns. The strikers included Johnny Carson and Walter Cronkite…so for two weeks, the CBS Evening News was anchored by non-union substitute Arnold Zenker. That’s the way it was, in 1967, yesterday in La Crosse.

A native of Prairie du Chien, Brad graduated from UW - La Crosse and has worked in radio news for more than 30 years, mostly in the La Crosse area. He regularly covers local courts and city and county government. Brad produces the features "Yesterday in La Crosse" and "What's Buried on Brad's Desk." He also writes the website "Triviazoids," which finds odd connections between events that happen on a certain date, and he writes and performs with the local comedy group Heart of La Crosse. Brad been featured on several national TV programs because of his memory skills.

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