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Yesterday in La Crosse

A convention delegate heads to TV stardom, 53 years ago

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In July of 1964, Bangor attorney John Bosshard was driving his family to San Francisco, where he was going to serve as a delegate to the Republican National Convention which nominated Barry Goldwater for president.  And a camera crew from public TV was going to follow the Bosshards…dad, mom, and four kids…all the way.  In those days, the public television network was known as National Educational Television. 

The National Commander of the American Legion spoke in La Crosse for the 4th of July.  Daniel Foley lived just up the road, in Wabasha, and he drew parallels between 1964 and 1941, the year Pearl Harbor was attacked.  Foley said the U.S. must meet the enemy in Vietnam and Cuba, or “we will meet him in the streets of New York.”

Rudy’s Drive-In on South Avenue was celebrating its 33rd anniversary in July.  Not far from Rudy’s was another drive-in, Vi’s Zesto, selling root beer for 75 cents a gallon, if you brought your own container.  And Henry’s Drive-In downtown had a deal on two hot dogs for 23 cents.  Henry’s was located at 7th and King, the current site of Pizza Doctors.  Summer treats, 1964, yesterday in La Crosse.

 

A native of Prairie du Chien, Brad graduated from UW - La Crosse and has worked in radio news for more than 30 years, mostly in the La Crosse area. He regularly covers local courts and city and county government. Brad produces the features "Yesterday in La Crosse" and "What's Buried on Brad's Desk." He also writes the website "Triviazoids," which finds odd connections between events that happen on a certain date, and he writes and performs with the local comedy group Heart of La Crosse. Brad been featured on several national TV programs because of his memory skills.

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