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Rotary Lights begins 25th year display in La Crosse

Brad Williams

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The Coulee Chordsmen and La Crosse Girl Choir sing under the new Riverside Park bandshell for the start of Rotary Lights on Friday night

The Rotary Lights festival in La Crosse kicked off its 25th year with a parade, Santa Claus and fireworks over the Mississippi River.

The fireworks on Pettibone Island began when Santa threw the big switch under the newly built bandshell at Riverside Park the day after Thanksgiving.

About three million electric lights came on in the park when the fireworks concluded.

Because Thanksgiving came late this year, this will be the shortest possible length for the festival, just 33 nights through New Year’s Eve.

The lighting ceremony included a sing-along led by the Coulee Chordsmen and the La Crosse Girl Choir, and a new song about Rotary Lights written and performed by Andrew Hughes.

Rotary Lights organizers are hoping that many visitors will choose to fly over the park to see the millions of lights. 

Helicopter rides are being offered for the first time as part of Rotary Lights, after a successful tryout during Riverfest this summer. 

The rides are scheduled for eight nights of the festival (Dec. 12-15, 19-22). 

Reservations are needed for each $49 seat on a flight, and can be made at lakesuperiorhelicopters.com.

A native of Prairie du Chien, Brad graduated from UW - La Crosse and has worked in radio news for more than 30 years, mostly in the La Crosse area. He regularly covers local courts and city and county government. Brad produces the features "Yesterday in La Crosse" and "What's Buried on Brad's Desk." He also writes the website "Triviazoids," which finds odd connections between events that happen on a certain date, and he writes and performs with the local comedy group Heart of La Crosse. Brad been featured on several national TV programs because of his memory skills.

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