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La Crosse homeless coordinator Sampson on new 5-year plan, city’s situation now

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City of La Crosse homeless coordinator, Brian Sampson, in the WIZM studio for La Crosse Talk PM on Jan. 11, 2024.

City of La Crosse homeless coordinator, Brian Sampson, in the WIZM studio Thursday for La Crosse Talk PM discussing the unveiling of a city-county plan to end homelessness called “Pathways Home.”


La Crosse Talk PM airs weekdays at 5:06 p.m. Listen on the WIZM app, online here, or on 92.3 FM / 1410 AM / 106.7 FM (north of Onalaska). Find all the podcasts here or subscribe to La Crosse Talk PM wherever you get your podcasts.


Sampson talked about the situation the city is in now, some of the things he’s learned in over two years as homeless coordinator, and details in the Pathways Home plan for the city to get to functional zero in ending homelessness.

Host of WIZM's La Crosse Talk PM | University of Wisconsin-Stevens Point graduate | Hometown: Greenville, Wis | Avid noonball basketball player and sand volleyballer in La Crosse

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10 Comments

10 Comments

  1. R head

    January 12, 2024 at 10:21 am

    How much money will it cost to take care of the homeless. How about the taxpayers where is our break? The care of the people paying the the bills. Fuck the homeless

    • Jm

      January 13, 2024 at 2:10 pm

      This guy’s job is dependent on having a homeless problem. What incentive does he have to solve the problem that pays his bills while taking taxpayer money to do it. If the homeless problem is solved, he no longer has a job. It is perverse. Make it as uncomfortable as possible for homeless to congregate here, that is how you love this.

    • Your daddy

      January 14, 2024 at 10:18 am

      Yeah and fuck you R head. Not all homeless people are bad. Then you also have street people is where a majority of the problems you see and hear are coming from.

      • HeatherEllen Archer

        January 19, 2024 at 1:25 pm

        Again I would suggest you please do your research before stating comments such as this. First and foremost Brian Sampson is a truly amazing person, what he does for this community far exceeds the homeless coordinator title. It is an absolutely false statement to say that he would no longer have employment with this great city following implementation of the pathways home plan and in my opinion shame on you for the slander upon his name especially when you did not even take the time to know if the facts stand behind your opinion.
        “Make it as uncomfortable as possible” my goodness you really know not of what you speak at all, on their best day there is no comfort in a homeless persons days. Until you experience watching someone you love loose something they cannot live without, until you watch joy, happiness, self-love, and hope leave them. Until your heart breaks because they are reaching rock bottom and you can’t find a way to break their cycle of self-harm. Until you know that heart-rending powerless feeling well I would ask that you backpeddle your opinions a little as believe it or not this can happen to anyone in their lifetime even you. Sometimes someone just needs something that reminds or teaches them life is worth living, that they should love themselves, that there is always hope. I pray to the good lord that all of my loved ones never find themselves alone in times of hardship that they will always have someone that will make tgem feel cared about. Regardless of what we may like to believe humans are not made to be alone. And why are there so many Christians these days ignoring the teachings of our savior Jesus Christ?

    • Dominic

      January 14, 2024 at 12:25 pm

      It’s people like you that we don’t need. Most are only 1 paycheck away from being homeless themselves. I hope one day you get to experience it first hand in the dead of winter. Then let’s see how you feel about it. You’re pathetic.

    • J.b. from HH

      January 15, 2024 at 1:37 am

      No not fuck the homeless fuck you! You bigot!

    • HeatherEllen Archer

      January 19, 2024 at 12:53 pm

      If you think pulling funding from this type of plan will cut costs to taxpayers you are sorely mistaken if you do your research you will find this sort of program minimizes costs we put out for. Just the reduction statistically in medical and justice systems makes this plan a financially wise choice.

  2. PBEZ

    January 13, 2024 at 10:07 am

    Responding to previous comment…would you advocate shipping our homeless population elsewhere or putting them in jail or letting them die? “F… the homeless” does not seem like a helpful solution.

  3. Michael Ledman

    January 14, 2024 at 1:40 am

    That’s a stupid shallow minded comment !

  4. Jd

    January 14, 2024 at 11:04 am

    The coordinator has done nothing but waste tax dollars by shuffling the drug addicts around! Maybe him and bicycle road mayor Mitch can take them in!

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