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La Crosse Center offers new services and perks to couples, to grow wedding reception business



The La Crosse Center is taking a deeper dive into the wedding business.

Members of the center board heard from the building’s new wedding coordinator, Heather Sommer, during a board meeting on Tuesday.

Sommer spoke about sales approaches they use with couples booking a reception hall.

“When you do a tour with a couple and you offer upfront, hey, this is the price, they’re more likely to accept it,” said Sommer, saying the center has prices competitive with other local wedding venues.”

FILE: Wedding World is an annual event staged at the La Crosse Center

“There is a higher cash flow, but also more options for our couples,” said Sommer, “since we are one of the lowest wedding rental rooms in the La Crosse area. We have some room to grow with that rental price…still being competitive.”

Sommer says the center also can provide a portable styling station for wedding guests, so they don’t have to search for restrooms during an event.

The La Crosse Center also brings in wedding-related business during the off-season with vendor exhibitions, including Wedding World.

A native of Prairie du Chien, Brad graduated from UW - La Crosse and has worked in radio news for more than 30 years, mostly in the La Crosse area. He regularly covers local courts and city and county government. Brad produces the features "Yesterday in La Crosse" and "What's Buried on Brad's Desk." He also writes the website "Triviazoids," which finds odd connections between events that happen on a certain date, and he writes and performs with the local comedy group Heart of La Crosse. Brad been featured on several national TV programs because of his memory skills.

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  1. Walden

    April 16, 2024 at 11:27 pm

    So the taxpayer subsidized, publicly owned, venue is undercutting private businesses? Is that why we paid $45 million to modernize the Center?

  2. Walden

    April 17, 2024 at 10:49 pm

    Let me get this straight…the City spent $45 million of taxpayer money plus subsidies to cover operating losses at the Center, only to have the Center turn around and compete against private venues (taxpayers) for small affairs like weddings?

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