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Rotary Lights to be set up soon for 29th year on La Crosse’s riverfront



If it’s October in La Crosse, it must be time for “stringing up” the Rotary Lights.

Local Rotary members announced Tuesday their plans for the 29th year of the holiday light display in Riverside Park.

As usual, the riverfront light show will be switched on the night after Thanksgiving (Nov. 24), and will be lit up every night through New Year’s Eve.

That’s 38 nights with over three million Christmas lights scattered throughout the park. Rotary members and other volunteers will begin assembling the displays over the next few days.

FILE – Rotary Lights seen from Pettibone Park during 2021 (PHOTO: Rick Solem)

Rotary Lights collects food for area charities during the festival.

Most nights, the lights will be on from 5-10 p.m., except Dec. 24-25, when they will close at 9 p.m., and New Year’s Eve, when the park remains lighted until 1 a.m.

About 130,000 visitors go through the park in a typical year to see the lights.

Santa Claus is scheduled to be in the park every night through Dec. 23. Besides Santa’s house, the park will again have a skating rink and carriage rides on certain nights.

A native of Prairie du Chien, Brad graduated from UW - La Crosse and has worked in radio news for more than 30 years, mostly in the La Crosse area. He regularly covers local courts and city and county government. Brad produces the features "Yesterday in La Crosse" and "What's Buried on Brad's Desk." He also writes the website "Triviazoids," which finds odd connections between events that happen on a certain date, and he writes and performs with the local comedy group Heart of La Crosse. Brad been featured on several national TV programs because of his memory skills.

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