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As I See It

Sadly, Wisconsin Governor race leads nation in campaign spending



Like many, I sat down to watch some football this weekend. I ended up watching a bunch of campaign commercials. They were everywhere, one right after another, often from competing candidates. We are inundated with nasty, misleading ads from the Super-pacs, and those feel-good ads from the candidates themselves. Millions upon millions are being spent on political advertising in Wisconsin. In fact, the race between Tony Evers and Tim Michels has already become the most expensive general election in the country, with $55 million already spent between the two candidates and their supporters. And the money is still pouring in. Michels just pumped another $5 million of his own money into his campaign, a total of $15 million out of his own pocket so far. That $55 million is just in the governor’s race. Spending is ridiculously high in Wisconsin’s U.S. Senate race as well.  And with more than a month until the election, we know the cash will keep coming, the ads will keep running, and they will get even nastier in the closing weeks of the campaign. It all seems so sordid, and unnecessary. Most people know who they plan to vote for. Apparently the handful of undecideds are worth spending all this money on. It seems a big waste. It just seems there is so much good all this money could do other than bashing us over the head with more lies and innuendoes.

Scott Robert Shaw serves as WIZM Program Director and News Director, and delivers the morning news on WKTY, Z-93 and 95.7 The Rock. Scott has been at Mid-West Family La Crosse since 1989, and authors Wisconsin's only daily radio editorial, "As I See It" heard on WIZM each weekday morning and afternoon.

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1 Comment

1 Comment

  1. Nick Berry

    October 3, 2022 at 12:32 pm

    you did not mention the fact that there are ads out there being constantly run by both sides that are in-accuarate to say the least.
    The money being spent could certainly be used for better purposes but never will be and that is the real tragedy.

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