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As I See It

Beer trucks for La Crosse parks?



Not everything that works in other cities would work here, but this one seems like a no-brainer. Traveling beer trucks. That is happening again in Milwaukee, where the county puts beer and food trucks in some county parks throughout the summer months. It has proven quite popular. In 2021, they sold more than 55,000 pints of beer, more than 7000 brats and hot dogs, more than 4500 big pretzels, along with 2000 root beer floats. Parents bring their kids to the park and the parents enjoy a beer and a brat while the children play. The food trucks are old fire trucks that have been converted into traveling beer trucks. They are staffed by county park employees, and all the money made goes back into improving the parks. Wouldn’t that be a hit in La Crosse? We’ve seen something similar succeed here. The Moon Tunes concerts have passed the hat in recent years, and the proceeds raised paid for the new bandshell in Riverside Park. People are happy to show their support. Now imagine how that could grow through beer sales. La Crosse should explore starting something similar. It could be a big success, and raise money to improve our parks without having to raise our taxes.

Scott Robert Shaw serves as WIZM Program Director and News Director, and delivers the morning news on WKTY, Z-93 and 95.7 The Rock. Scott has been at Mid-West Family La Crosse since 1989, and authors Wisconsin's only daily radio editorial, "As I See It" heard on WIZM each weekday morning and afternoon.

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