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As I See It

Battleground=big bucks



We likely suspected it would be true, but hoped it wouldn’t. Now the experts are confirming it. Wisconsin is likely to see record campaign spending between now and election day. We know Wisconsin is a battleground state, with barely 22,000 votes separating Joe Biden and Donald Trump in the state in 2020. The same two candidates are running again, and Wisconsin remains split down the middle, as purple as it comes. That means the presidential campaigns, along with their PAC’s, are going to be spending big in the state. How big? The chairs of the state’s Republican and Democratic parties both recently appeared on a podcast, predicting hundreds of millions of dollars will be spent to try to convince voters in Wisconsin how they should vote. It isn’t just the presidential campaign that will be attracting all that money. The U.S. Senate race between Tammy Baldwin and Eric Hovde will also see big bucks spent on political advertising. And Wisconsin voters will determine their state representatives for the first time since voting maps changed the political landscape. All that political money means plenty of nasty attack ads, half-truths, and outright lies. But why should this election be any different?

Scott Robert Shaw serves as WIZM Program Director and News Director, and delivers the morning news on WKTY, Z-93 and 95.7 The Rock. Scott has been at Mid-West Family La Crosse since 1989, and authors Wisconsin's only daily radio editorial, "As I See It" heard on WIZM each weekday morning and afternoon.

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  1. John Q Public

    April 30, 2024 at 7:31 am

    22000 vote that may be illegal for the most part …stolden elections have had very bad consequences ever for the non elitist democrats fooled into voting for the puppet Biden

  2. Walden

    April 30, 2024 at 11:55 am

    “…half truths, and outright lies.” This is hilarious coming from local media. I would add lies by omission to the list, though.

    Wouldn’t it be better to be part of the solution?

  3. Bob N.

    April 30, 2024 at 1:59 pm

    Maybe you’ll get a Christmas bonus, Scott.

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