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La Crosse’s City Brewery to pick up most of Pabst production, according to beer industry report

Brad Williams

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The City Brewery of La Crosse is scheduled to make most of Pabst Brewing’s products within five years.   

A brewing industry website (brewbound.com) reports that a pact between Pabst and the La Crosse-based brewery is slated to last until 2040. 

Pabst beers have been produced recently by MillerCoors, but a few years ago, Miller said it did not have the capacity to continue the contract past 2025. 

City Brewery was founded as a replacement for La Crosse’s Heileman brewery, which closed its local plant in 1999.

A native of Prairie du Chien, Brad graduated from UW - La Crosse and has worked in radio news for more than 30 years, mostly in the La Crosse area. He regularly covers local courts and city and county government. Brad produces the features "Yesterday in La Crosse" and "What's Buried on Brad's Desk." He also writes the website "Triviazoids," which finds odd connections between events that happen on a certain date, and he writes and performs with the local comedy group Heart of La Crosse. Brad been featured on several national TV programs because of his memory skills.

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