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Old Style returns to the “world’s largest six pack,” at City Brewery in La Crosse



Crews put Old Style beer covers on the large beer tanks at City Brewery in La Crosse on Sept. 13. 2023. (PHOTO: Brad Williams)

La Crosse’s giant six pack, the big beer tanks at City Brewery on 3rd Street, are returning to their ‘old style,’ literally.

On Wednesday morning, a crew began installing new covers on what’s known as the world’s largest six pack.

The covers feature the current design of Old Style beer cans, restoring the original look of the tanks from the Heileman brewery days. Old Style originated in La Crosse.

Crews atop the six pack, fitting the Old Style cover on one of the beer tanks at City Brewery on Sept. 13, 2023 (PHOTO: Brad Williams)

City Brewery recently received permission from the city to put the Old Style logo on the tanks again, with Old Style production returning to La Crosse, after being shut down in 1999. That’s when Pabst acquired the brand from Stroh.

It’s part of a deal in which Pabst Brewing is shifting some of its production to City Brewery. Old Style is expected to be brewed exclusively in La Crosse before the end of the year.

The six-pack was most recently decorated in the style of La Crosse Lager cans, before that design was removed.

A native of Prairie du Chien, Brad graduated from UW - La Crosse and has worked in radio news for more than 30 years, mostly in the La Crosse area. He regularly covers local courts and city and county government. Brad produces the features "Yesterday in La Crosse" and "What's Buried on Brad's Desk." He also writes the website "Triviazoids," which finds odd connections between events that happen on a certain date, and he writes and performs with the local comedy group Heart of La Crosse. Brad been featured on several national TV programs because of his memory skills.

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1 Comment

1 Comment

  1. Jason

    September 15, 2023 at 7:52 am

    At least it doesn’t sat butt light, buttweiser or tyranny juice…lol

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