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Businesses getting behind $45 million renovation of La Crosse Center

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Council committee to discus plans next week

Business and tourism leaders in La Crosse are lining up in support of improvements for the La Crosse Center.

The possible $45-million renovation project, including makeovers on the outside of the Center, will be discussed by a city council committee next week.  

Several business people told the Center board Thursday that the renovation plans are exciting and could help bring more visitors to the area.

Chris Roderique from Piggy’s restaurant says making the civic center more attractive will raise the stakes for others who do business downtown.

“Everybody’s going to have to rise up with the first-class facility that we’re proposing,” Roderique said.

Dave Ring from Kwik Trip told board members that he hears complaints about the condition of the 36-year-old arena.

 

“(It’s) long in the tooth,” Ring said. “It has a sterile environment. The flow isn’t good. It’s outdated.”

Ring says the community needs to invest money into improvements at the Center, in order to get more meetings and more visitors to the downtown area.

 

A native of Prairie du Chien, Brad graduated from UW - La Crosse and has worked in radio news for more than 30 years, mostly in the La Crosse area. He regularly covers local courts and city and county government. Brad produces the features "Yesterday in La Crosse" and "What's Buried on Brad's Desk." He also writes the website "Triviazoids," which finds odd connections between events that happen on a certain date, and he writes and performs with the local comedy group Heart of La Crosse. Brad been featured on several national TV programs because of his memory skills.

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