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Mixed-income housing complex, including for homeless, holds groundbreaking in La Crosse



Community leaders take part in a groundbreaking on May 8, 2024, for The Collective on 4th, a mixed-income housing complex at 4th and Jackson streets in La Crosse (PHOTO: Brad Williams)

A groundbreaking for several dozen new apartments was held at 4th and Jackson streets in La Crosse on Wednesday.

The housing complex is called The Collective on 4th. It will include 62 units for tenants in a mixed-income range.

Some of those apartments will be reserved for tenants who have been homeless recently.

A sign for The Collective on 4th shows what new apartments at 4th and Jackson streets in La Crosse will look like, with a groundbreaking held on May 8, 2024 (PHOTO: Brad Williams)

“Affordable housing was a top priority,” Nicole Solheim, vice president with Cinnaire Solutions, which is developing the housing units, said. “It’s something new to add to the neighborhood, and also having some units that are set aside to individuals that may be at risk of homelessness, so we’re looking to really address that and combine that with community amenities, programmings and services on site.”

The project is about five blocks west of Viterbo University. Viterbo’s director of the D. B. Reinhart Institute for Ethics in Leadership, Dr. Rick Kyte, spoke at Wednesday’s ceremony about the value of knowing your neighbors.

“We can talk about housing, we can talk about solutions,” Kyte told an audience at the ceremony. “What we have to remember is, every one of these units is a home, and every inhabitant of those homes is our neighbor. And I’m just so proud of living in a place where neighbors get to know one another, and we can take pride in that.”

The four-story Collective building should be completed by the spring of 2025, with the first units available in June.

A native of Prairie du Chien, Brad graduated from UW - La Crosse and has worked in radio news for more than 30 years, mostly in the La Crosse area. He regularly covers local courts and city and county government. Brad produces the features "Yesterday in La Crosse" and "What's Buried on Brad's Desk." He also writes the website "Triviazoids," which finds odd connections between events that happen on a certain date, and he writes and performs with the local comedy group Heart of La Crosse. Brad been featured on several national TV programs because of his memory skills.

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  1. John Q Public

    May 9, 2024 at 5:33 am

    The collective right out of the old soviet union book of failures.

    • walden

      May 11, 2024 at 1:51 pm

      It must be a secret how much the taxpayers have to chip in on on this project.

  2. John Q Public

    May 9, 2024 at 5:38 am

    The Collective sould like something out of the old soviet union. Failed system of government.

  3. Bob N.

    May 9, 2024 at 7:55 am

    Right in The Hood. Make sure your car doors are locked when you stop for red lights.

  4. Roy

    May 9, 2024 at 8:24 am

    When Dr. Kyte of Viterbo said “every inhabitant of those homes is our neighbor”, he should have added “As long as I don’t have to live anywhere near them.”

  5. walden

    May 9, 2024 at 4:27 pm

    Property values increase 20% in La Crosse County in 2023. Interest (mortgage) rates doubled since 2020. All a result of inflation caused by Biden’s runaway government spending. Housing is not affordable for most people especially for the young and old.

    Obviously, the solution is more government spending.

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