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Gov. Evers checks out Promise office and La Crosse record store, while promoting business grants



Wisconsin Gov. Tony Evers was back in La Crosse on Tuesday, for the second consecutive week.

Evers visited to promote the Main Street Bounceback Program on a statewide tour, which was kicked off in La Crosse. The governor is providing $25 million for more development grants to small businesses in Wisconsin.

Evers said the Bounceback grants have assisted 4,200 businesses around the state, including 89 just in La Crosse County.

Wisconsin Economic Development Corporation (WEDC) Sec. Missy Hughes joined Evers on the visit, which started at the Doerflinger building in downtown La Crosse. That’s where the La Crosse Promise program recently opened new offices. The two also stopped at the Audiolust record store, which has moved from State Street to South 6th Street.

“Historically, we’ve been in the high schools,” says Czappa, “but the Bounceback grant allowed us to bring our main office to downtown La Crosse.”    

Wisconsin Gov. Tony Evers speaks at the Doerflinger building in downtown La Crosse on Tuesday, May 10, 2022, while visiting La Crosse Promise, which builds homes for local families. (PHOTO: Brad Williams)

Audiolust owner Jeffrey Buchholtz said state funding was helpful in letting him expand from a previous site, next to the Salvation Army office.

“We outgrew our other spot real fast,” Buchholtz said. “With the help of the Downtown Mainstreet, our business is just increasing day by day.”

Downtown Mainstreet director Terry Bauer, La Crosse Mayor Mitch Reynolds and state lawmakers Jill Billings and Brad Pfaff accompanied Evers on his La Crosse stops.


A native of Prairie du Chien, Brad graduated from UW - La Crosse and has worked in radio news for more than 30 years, mostly in the La Crosse area. He regularly covers local courts and city and county government. Brad produces the features "Yesterday in La Crosse" and "What's Buried on Brad's Desk." He also writes the website "Triviazoids," which finds odd connections between events that happen on a certain date, and he writes and performs with the local comedy group Heart of La Crosse. Brad been featured on several national TV programs because of his memory skills.

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