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Deputy director proposed for La Crosse Center, along with new slogan

Brad Williams

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The ideas for streamlining the management of the La Crosse Center now include a deputy director for the building. 

A month ago, the mayor’s office was suggesting that director Art Fahey’s job be eliminated, if Fahey was planning to retire soon. 

Art says he’s not ready to step down, and he thinks having a deputy might be a good idea.    

Fahey says an alternate plan for three co-managers of the building might cause problems for decision-making. 

The center now has just six people on staff, while a renovation is being completed.               

   

The La Crosse Center Board did not vote on the plan, but wants Mayor Tim Kabat to know they’re making progress on re-organization.   

The Center has finally settled on a new advertising slogan: “Experience the Magnificent.” 

The tagline was arrived at after several suggestions were made, such as “Meet on the Mississippi.” 

Center leaders have worked with Vendi Advertising to create new branding to replace the original logo, which has been used since the building opened 40 years ago.  

A native of Prairie du Chien, Brad graduated from UW - La Crosse and has worked in radio news for more than 30 years, mostly in the La Crosse area. He regularly covers local courts and city and county government. Brad produces the features "Yesterday in La Crosse" and "What's Buried on Brad's Desk." He also writes the website "Triviazoids," which finds odd connections between events that happen on a certain date, and he writes and performs with the local comedy group Heart of La Crosse. Brad been featured on several national TV programs because of his memory skills.