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Tourism director says La Crosse could bounce back well from shutdown

Brad Williams

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The first big weekend of the summer travel season is just over a week away, but how many people are going to travel for Memorial Day, with much of the country still shut down over a virus? 

Explore La Crosse director A.J Frels says the Coulee Region could bounce back from the shutdown faster than other tourist destinations, because it’s a popular area to drive to, instead of relying on air travel.    

La Crosse County remains #9 among all Wisconsin counties in revenue generated by tourism, according to an annual report released last week.     

La Crosse’s Riverfest is cancelled for this summer, and Kornfest in Holmen is now called off as well. 

Oktoberfest is still on, for now. 

Frels, says having to do without festivals is a blow to the region’s quality of life, not just to the economy.  

A native of Prairie du Chien, Brad graduated from UW - La Crosse and has worked in radio news for more than 30 years, mostly in the La Crosse area. He regularly covers local courts and city and county government. Brad produces the features "Yesterday in La Crosse" and "What's Buried on Brad's Desk." He also writes the website "Triviazoids," which finds odd connections between events that happen on a certain date, and he writes and performs with the local comedy group Heart of La Crosse. Brad been featured on several national TV programs because of his memory skills.

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