Connect with us


La Crosse Center seeing business grow again, following shutdowns from COVID



Four years ago this month, the COVID epidemic shut down much of everyday life, especially large events such as conventions and concerts.

The La Crosse Center was one of the arenas in the region that lost business for a time, but center officials say the building is bouncing back as a popular destination.

At its monthly meeting on Tuesday, the La Crosse Center Board was told associations and groups are booking the building again.

Reportedly, corporate conferences are the one type of event that hasn’t returned to normal levels on the Center calendar, because many companies are continuing to have meetings remotely instead of at a convention center.

The Explore La Crosse bureau told the Board that an invasive species conference has booked the Center for a convention in the fall of 2026. But, before that, the La Crosse Center will host the Governor’s annual conference on tourism next year, over four days in March.

The 2024 conference was just held in Wisconsin Dells, with 700 people attending.

A native of Prairie du Chien, Brad graduated from UW - La Crosse and has worked in radio news for more than 30 years, mostly in the La Crosse area. He regularly covers local courts and city and county government. Brad produces the features "Yesterday in La Crosse" and "What's Buried on Brad's Desk." He also writes the website "Triviazoids," which finds odd connections between events that happen on a certain date, and he writes and performs with the local comedy group Heart of La Crosse. Brad been featured on several national TV programs because of his memory skills.

Continue Reading
1 Comment

1 Comment

  1. Surprised

    March 22, 2024 at 3:26 pm

    $50 million spent on improvements and that’s all you got?

Leave a Reply

Your email address will not be published. Required fields are marked *