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As I See It

In final weeks of campaigns, attacks get even nastier

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In just two short weeks from today, Wisconsin voters will be heading to the polls. Many of them anyway. While many voters long ago made up their minds who they will vote for, some still aren’t sure. And between now and November 6th, the candidates, and big money special interest groups will be spending millions to try to convince the still undecided. They hope there is one nugget of information they can throw at potential voters in hopes of swaying their opinion. The messages get tougher, the attack ads nastier in the final weeks of the campaign. In the Wisconsin Governor’s race, Scott Walker is warning that if Tony Evers is elected, gas taxes would rise by $1 a gallon. Hold on to your wallets is his latest refrain. Evers claims Walker has put his own political agenda above the people he represents, and lacks integrity. In the U.S. Senate race, things are even nastier. Leah Vukmir is pinning her hopes on tying Tammy Baldwin to the opiod scandal at the Tomah VA, resorting to calling her Tomah Tammy. Baldwin claims Vukmir desperately flailed in their final debate. In these final days, the campaigns will get louder and even more unseemly. We will be bombarded by the messages they hope we will believe. So get ready. Here it comes. We can’t stop it. For most of us, election day can’t come soon enough.

Scott Robert Shaw serves as WIZM Program Director and News Director, and delivers the morning news on WKTY, Z-93 and 95.7 The Rock. Scott has been at Mid-West Family La Crosse since 1989, and authors Wisconsin's only daily radio editorial, "As I See It" heard on WIZM each weekday morning and afternoon.

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