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$30,000 in education spending approved for road work referendums



La Crosse County is ready to spend up to $30,000 on public education about the highway funding referendums on the November ballot.

The county board approved the funding Monday night.

Before the election, the county plans to mail out flyers, which would describe each of the four questions on the ballot. Those questions include the options of a wheel tax and a sales tax increase.

Supervisor Andrea Richmond objects to possibly hiring an ad agency to design the postcard, when that work could be done in-house by county employees.

“Three-thousand to $4,000 just to design the postcards and the mailing, I just thought was a little overpriced,” Richmond said.

The advisory referendums are designed to give the county board some guidance on which way to raise money for millions of dollars in county road projects.

Richmond was the only board member to vote against the $30,000 allocation.

A native of Prairie du Chien, Brad graduated from UW - La Crosse and has worked in radio news for more than 30 years, mostly in the La Crosse area. He regularly covers local courts and city and county government. Brad produces the features "Yesterday in La Crosse" and "What's Buried on Brad's Desk." He also writes the website "Triviazoids," which finds odd connections between events that happen on a certain date, and he writes and performs with the local comedy group Heart of La Crosse. Brad been featured on several national TV programs because of his memory skills.

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