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Amy Gabay from Explore La Crosse earns statewide award



APPLETON, Wis. — In two years as director of mentorship role for Explore La Crosse, Amy Gabay has been recognized for helping fund local celebrations and promoting tourism throughout the county.

Over the weekend, Gabay was one of five picked for the 2018 Governor’s Tourism Rising Star Award.

Only 11 were nominated for a rising star award.

Some award contests at the state level tell the winners ahead of time, so they’ll show up to receive their honors.

Gabay says it was a surprise when she heard her name announced at the state conference last week … kind of.

“It was the ladies from the Wisconsin Great River Road who had nominated me, and they had asked my director for some information on me that he didn’t have,” Gabay said. “So, when I started getting bio questions coming to me, I thought, ‘Ah, I think there’s something up.’”

Gabay gave credit to local volunteers, who do a lot of the work to organize the region’s festivals.

“So, these are volunteers, who are passionate and interested, and they want to see the Great River Road grow and expand and be a force of tourism in western Wisconsin,” Gabay said.

Gabay is busy promoting upcoming events for the spring and summer, including the Driftless Sports Convergence in May.

A native of Prairie du Chien, Brad graduated from UW - La Crosse and has worked in radio news for more than 30 years, mostly in the La Crosse area. He regularly covers local courts and city and county government. Brad produces the features "Yesterday in La Crosse" and "What's Buried on Brad's Desk." He also writes the website "Triviazoids," which finds odd connections between events that happen on a certain date, and he writes and performs with the local comedy group Heart of La Crosse. Brad been featured on several national TV programs because of his memory skills.

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