The new Miss La Crosse-Oktoberfest was chosen last weekend.
Emma Garrison won the title Saturday night from a field of nearly a dozen contestants.
Garrison’s community service initiative focuses on ADHD (attention deficit hyperactivity disorder).
Following Oktoberfest, Garrison will represent La Crosse in the next Miss Wisconsin contest in the Miss America program.
Other members of the 2023 Oktoberfest royal family will be announced this week, with the start of the fest less than three weeks away.
The parade marshals for the Maple Leaf and Torchlight Parades are scheduled to be introduced Wednesday and the name of the new Mrs. Oktoberfest will be revealed next Saturday.