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La Crosse Center begins search for management firm



The La Crosse Center is ready to advertise for a partner to help manage some of the civic center’s business. 

This week, the center board approved a “request for proposals,” also called an RFP, aimed at bringing in outside companies to help with booking concerts or other events in the building, or to provide supervision for specific departments. 

Center board president Brent Smith says it’s unlikely that a management firm would be hired to run the entire facility.  He says a contract would probably be modeled after the way that the Forest Hills golf course is owned by the city of La Crosse, but managed by a private firm.

The need for management assistance has been studied by the center since the retirement last year of its long-time director, Art Fahey.

The city of La Crosse would still own the 43-year-old building, which was just expanded in the last few years.  The center board hopes to choose finalists by late March, and possibly approve a contract this summer.

A native of Prairie du Chien, Brad graduated from UW - La Crosse and has worked in radio news for more than 30 years, mostly in the La Crosse area. He regularly covers local courts and city and county government. Brad produces the features "Yesterday in La Crosse" and "What's Buried on Brad's Desk." He also writes the website "Triviazoids," which finds odd connections between events that happen on a certain date, and he writes and performs with the local comedy group Heart of La Crosse. Brad been featured on several national TV programs because of his memory skills.

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