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Sam Strong, Scott Neumeister announced as Oktoberfest parade marshals for 2021



The Oktoberfest Maple Leaf Parade has been led by several local media stars over the years, including Charlie and Mike Kearns, Brucie Bumchuckles, and Bill Hoel. 

Add Samantha Strong — half of the Classic Hits team of Keith and Sam — to the list of Maple Leaf marshals. 

Strong will lead the big parade on Oct. 2. She recalls during Wednesday’s announcement ceremony at Loggers Field, that she started work at Z-93 in 1986, during Oktoberfest.

“This was my first event for Mid-West Family, and I’ve been in parades ever since for them,” Strong said. “We’ve done everything from accordions to Elmo, to passing out some dental floss.”

Strong thinks she did a good job keeping her new honor a secret from co-workers at Mid-West Family, who had received special invitations to the parade marshal announcement.

The other parade marshal this year is a familiar face at City Hall. 

City council member Scott Neumeister, the owner of the Vogue Bar on George Street, is marshal for the Torchlight Parade through north La Crosse on Sept. 30.

“Living on the north side was, and still is, an absolute pleasure,” Neumeister said. “I wouldn’t trade it for anything.”

The two remaining members of the 2021 royal family, the Festmaster and Mrs. Oktoberfest, will not be introduced publicly until the last few days before the fest begins.

The outgoing fest royals, chosen in 2019, have held their titles for two years because the 2020 festivities were cancelled during the pandemic.


A native of Prairie du Chien, Brad graduated from UW - La Crosse and has worked in radio news for more than 30 years, mostly in the La Crosse area. He regularly covers local courts and city and county government. Brad produces the features "Yesterday in La Crosse" and "What's Buried on Brad's Desk." He also writes the website "Triviazoids," which finds odd connections between events that happen on a certain date, and he writes and performs with the local comedy group Heart of La Crosse. Brad been featured on several national TV programs because of his memory skills.

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