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Plans for Riverfest and Oktoberfest moving ahead

Brad Williams

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The cancellation of the spring sports season for Wisconsin high schools means there will be no state track meet at UW-L this year. 

That amounts to about a $2 million loss in tourism revenue for the city, but even more money could be lost if Riverfest or Oktoberfest have to change their schedules for 2020. 

A.J. Frels with the La Crosse County visitor bureau says a year without Oktoberfest would be especially painful, calling it the “granddad” of area celebrations.    

By this time of year, new members of the Oktoberfest royal family have usually been notified about their honors, and late May is the usual time for the Riverfest Commodore and First Mate to be introduced to the public.  

Riverfest is set to open on July 1st, two months from this Friday, and the four-day schedule of entertainment and events has already been announced. 

Oktoberfest co-president James Brennan tells WIZM News there is still “quite a bit of time” before certain decisions need to be made about the late September event.   

A native of Prairie du Chien, Brad graduated from UW - La Crosse and has worked in radio news for more than 30 years, mostly in the La Crosse area. He regularly covers local courts and city and county government. Brad produces the features "Yesterday in La Crosse" and "What's Buried on Brad's Desk." He also writes the website "Triviazoids," which finds odd connections between events that happen on a certain date, and he writes and performs with the local comedy group Heart of La Crosse. Brad been featured on several national TV programs because of his memory skills.

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