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La Crosse Center working on ways to move electronic sign

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There’s a legal roadblock to the plan for installing electronic signs for the La Crosse Center on 3rd Street. 

The proposal for new signs results from the anticipated removal of the billboard sign which now stands outside the main center entrance at 2nd and Pearl. 

Art Fahey, the manager of the civic center, says city and state rules may prevent the installation of new electric signs very far from the building.

“Third Street is really Highway 53 going through town, and being a state highway and part of the Great River Road, they’ve got some qualifications to what kind of signage can go on that,” said Fahey.

Some center board members would like to have signs on 3rd, perhaps on the La Crosse Center parking ramp, to direct customers to the civic center, a block away. 

The existing billboard on 2nd Street is due to be removed, as part of the plan to build a new main entrance to the La Crosse Center.       

A native of Prairie du Chien, Brad graduated from UW - La Crosse and has worked in radio news for more than 30 years, mostly in the La Crosse area. He regularly covers local courts and city and county government. Brad produces the features "Yesterday in La Crosse" and "What's Buried on Brad's Desk." He also writes the website "Triviazoids," which finds odd connections between events that happen on a certain date, and he writes and performs with the local comedy group Heart of La Crosse. Brad been featured on several national TV programs because of his memory skills.

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