The red kettles are all in place for the season.
The Salvation Army of La Crosse now has 23 kettles posted in the region for the yearly holiday fundraising campaign.
Volunteer coordinator Alex Riley says the Salvation Army is more than just a place that provides shelter.
Riley tells us that his organization works on ways to help people out of tough times.
“OK, you’re homeless, you don’t have a house, let’s try to figure that out,” Riley said. “Let’s try to figure out what resources do we have available to allow you to be able to get out of the situation you’re currently in.”
On Small Business Saturday, Inland Packaging of La Crosse pledged to match up to $10,000 of all money donated at the kettles on Saturday.
Riley says Salvation Army relies on the kettle drive for one-third of its yearly revenue, and for 2019, he hopes to collect $850,000 in the area kettles.