Why would you want to take a plane flight from Minneapolis or Chicago, when La Crosse also has an airport?
That’s a message the new director of the La Crosse regional airport wants to send to area people considering air travel.
Ian Turner supports a strategy to have more travel dollars spent in this market.
Turner started his new job in La Crosse last week, after moving from Pueblo, Colorado.
Turner, who is married with one daughter, says he was drawn to La Crosse as a smaller city which still had many family-friendly community activities.
The new director at LSE says his immediate task is to finish up some projects, and fill a couple of management vacancies at the airport.