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Frels preparing to represent region on Wisconsin tourism board



The La Crosse area will have a representative on a statewide tourism board for the next three years.

Gov. Scot Walker has appointed A.J. Frels of the La Crosse County Convention and Visitor Bureau to the Wisconsin Council on Tourism.

The part-time position basically requires Frels to attend a few council meetings a year around the state.

“We service a sounding board to help with the dept of tourism and help have some input at the state level, where tourism is heading,” Frels said.

Frels added that he was approached by the state to occupy a seat on the 21-member council. La Crosse state rep. Jill Billings also serves on the board.

“Sitting on the council, I would think would allow us to have a better insight on what’s going on at the state level,” Frels said.

Frels becomes one of 14 citizen members of the tourism council for the next three years.

A native of Prairie du Chien, Brad graduated from UW - La Crosse and has worked in radio news for more than 30 years, mostly in the La Crosse area. He regularly covers local courts and city and county government. Brad produces the features "Yesterday in La Crosse" and "What's Buried on Brad's Desk." He also writes the website "Triviazoids," which finds odd connections between events that happen on a certain date, and he writes and performs with the local comedy group Heart of La Crosse. Brad been featured on several national TV programs because of his memory skills.

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