Today is a huge shopping day for Americans. Followed by something tomorrow that is meant to be a little smaller. Small Business Saturday was concocted just a few years ago by American Express. It’s caught on. Now groups like Downtown Mainstreet Incorporated in La Crosse are promoting it
Robin Moses is executive director at Downtown Mainstreet. She says, a Gap is a Gap no matter where you go; mom and pop places around town can’t be found anywhere else.