Business
Old Style comes home to La Crosse. Will the giant six packs bare the logo?
Plenty of beer lovers in La Crosse were sad in 1999, when the Heileman brewery was shut down and production of Old Style beer was moved to Milwaukee.
The factory soon reopened as the City Brewery, and it’s been picking up production over the years.
Now, Old Style is coming full circle, with news that the brand — which originated in La Crosse — will be brewed in the city again.
It’s part of a deal in which Pabst Brewing is shifting some of its production to City Brewery.
Old Style is expected to be brewed exclusively in La Crosse before the end of the year.
Heileman had brewed Old Style in La Crosse for about a century until 1999, when Pabst acquired the brand from Stroh.
That’s when the production of Old Style was relocated to Milwaukee.
In recent years, the Old Style design had been removed from the Giant Six Pack of beer vats along 3rd Street, but there are plans to repaint the cans.
