Business

New name for WisCorps leads to concern for La Crosse’s Myrick Park building

Published

9 months ago

July 20, 2023

Brad Williams

FILE - Myrick Park Center

A rebranding for an area environmental group may not be popular with everyone.

WisCorps, which operates at the Myrick Park Center in La Crosse, decided to change its name, executive director Matt Brantner told the La Crosse Park Board on Thursday.

The group changed its name to The Nature Place on March 29.

“That really helps people understand the environmental education center in Myrick Park as being a place where folks can come in, it’s a community center based in nature,” Brantner said.

By calling itself The Nature Place, however, it could cause confusion for the public, according to park board member Todd Olson.

“The Myrick name will be lost,” Olson said. “They’ll know it’s Myrick Park, but they won’t know Myrick Park Center,” which hosts events not connected with WisCorps programs.

Olson also was disappointed that the proposal for a Nature Place sign wasn’t brought to the park board months ago, when the decision was originally made.

Brad Williams

A native of Prairie du Chien, Brad graduated from UW - La Crosse and has worked in radio news for more than 30 years, mostly in the La Crosse area. He regularly covers local courts and city and county government. Brad produces the features "Yesterday in La Crosse" and "What's Buried on Brad's Desk." He also writes the website "Triviazoids," which finds odd connections between events that happen on a certain date, and he writes and performs with the local comedy group Heart of La Crosse. Brad been featured on several national TV programs because of his memory skills.