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Commodores and First Mates launch 40th Riverfest for La Crosse

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The 40th annual Riverfest has begun a five-day run on La Crosse’s riverfront.

This year’s Commodore Jake Erickson and First Mate Jessie led past Riverfest royalty in raising the flag at Riverside Park Friday morning. They spoke about the 4th of July festival as an occasion for area families to come together.

Jake and Jessie Erickson are the Riverfest royalty for 2023

There are fireworks at 9:45 on Friday night, between shows by the Pat Watters Band and Cooper Alan. Fireworks also will be back along the river on Tuesday, the 4th.

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