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Rivoli grateful for state funding

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La Crosse’s most famous old movie house is shut down for now, waiting for a break from the pandemic. 

The Rivoli just got a $43,859.65.financial shot-in-the-arm from Wisconsin Gov. Tony Evers this week, as 54 grants worth $10 million went to theaters throughout the state.

The funding was part of the COVID-19 Theater Grant Program.

Rivoli manager Sam De Merit is hopeful to get back to showing movies, including crowd-pleasing blockbusters, such as the Avengers series.

De Merit said a shortage of new movies quickly ended a brief reopening of the Rivoli earlier this year. 

He added that customers can still shop with the Rivoli online, to buy gift cards for Christmas. There is no limit and they will not expire.

The Marcus Cinema on Ward Avenue is included in a $4,020,467.84 boost for that statewide chain of 24 theaters.

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