Connect with us

As I See It

Time to round up gas prices



We all understand how marketing works. You’re more likely to buy something if you feel like you’re getting a good deal. That is why a new television retails for $399, not $400. Same with cars. They are priced at $39,900, rather than an even $40,000. Many products are carefully priced to make you feel better about your purchase. But one product which should change its pricing scheme to better reflect the actual price is gasoline. Right now gas in la Crosse is selling for about $2.93 a gallon. But be sure to read the fine print. The price at the pump today is actually $2.83 and nine-tenths of a cent. So basically, $2.84 a gallon. To be fair, they do list the 9/10th of a cent, in very small numbers. We glance right over it. If someone asks you what the price of gas is, you would likely say $2.83, not $2.84, and certainly not $2.83 and nine-tenths of a cent. Can’t they just round up? Are we really being fooled by thinking the price at the pump is cheaper than it actually is? I can’ think of any other product that charges in percentage of a cent. It’s time for gas stations to round up, and keep the change.

Scott Robert Shaw serves as WIZM Program Director and News Director, and delivers the morning news on WKTY, Z-93 and 95.7 The Rock. Scott has been at Mid-West Family La Crosse since 1989, and authors Wisconsin's only daily radio editorial, "As I See It" heard on WIZM each weekday morning and afternoon.

Continue Reading
1 Comment

1 Comment

  1. Walden

    January 15, 2024 at 6:19 pm

    With inflation, everything is already “rounding up” by about 20% thanks to the simpleton in the White House.

Leave a Reply

Your email address will not be published. Required fields are marked *