Americans have been drinking Pepsi-Cola for 125 years…long before the soda was advertised in early radio jingles that promised “Pepsi-Cola hits the spot, 12 full ounces,...
The Pepsi-Cola bottlers in La Crosse are celebrating 125 years in business with a party on August 28th. Gillette Pepsi is inviting the public to the...
Caleb Kvale joins WIZM’s La Crosse Talk on Friday to preview tonight’s Cameron Park Farmers Market. We also gave out a little tip if you’re coming...
For a brief time on the 4th of July, a musical group called Driving Buddies was the biggest attraction at La Crosse’s Riverfest. Shortly after 2...
The 40th annual Riverfest has begun a five-day run on La Crosse’s riverfront. This year’s Commodore Jake Erickson and First Mate Jessie led past Riverfest royalty...
The La Crosse riverfront was filled with music lovers sitting on lawn chairs and blankets Thursday night, enjoying the opening of a new Moon Tunes season....
Oktoberfest may still be nearly four months in the future, but fest officials and supporters celebrated a bit early Thursday at the annual Forks and Corks...
Ripon woman is riding her Harley all over Wisconsin to get to every Kwik Trip in the state
Generations of La Crosse residents have bought groceries inside a store at the intersection of Gillette and George Streets. Most recently, it was Gordy’s Market. Now,...
If it’s the first Friday in May, you can find La Crosse’s Cameron Park filled with vendors and shoppers. Tonight marks the opening of the Farmer’s...
A drive-thru coffee kiosk in downtown La Crosse is being proposed to city leaders this week. A company called Northern Grounds has plans to put the...
It’s less than 30 class days until school gets out for some kids in the region. Families planning summer activities may get some help from the...
WEST DES MOINES, Iowa (AP) — A company announced Tuesday that it is recalling a packaged pasta dish sold in HyVee grocery stores in eight Midwestern...
Oktoberfest has been a big attraction for La Crosse since the 1960’s, and it’s a large moneymaker for the local tourism industry. An economic study conducted by...
School lunch programs in Wisconsin got some attention this week, when Governor Tony Evers met with Holmen High School staffers about offering free breakfast and lunch...
Wisconsin’s governor checks out engineering classes, computer studies, and the school cafeteria while making a trip to Holmen High School. On Monday, Evers was visiting classrooms in...
Lawmakers in “America’s Dairyland” are fighting back against the trend of making a drink from a plant and calling it “milk.” Area State Senators Brad Pfaff...
A popular winter fundraiser for the Special Olympics is back at an Onalaska restaurant for another year. Monday, between noon and 8 p.m., is when Onalaska...
The La Crosse Center building underwent a $40 million expansion and renovation two years ago to bring in more business. Now, the center is planning to...
Roads and bridges in rural parts of Wisconsin will be as important as anything else in the state’s next budget, according to La Crosse area Senator...