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La Crosse County using AI to help with non-emergency calls

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“This is Ava. How can I help?” 

That’s part of what you’d hear when calling the non-emergency line for the La Crosse County Public Safety and Communications Center.  

The voice is the public end of a new artificial intelligence system the county uses to handle routine and administrative calls. It went online May 5.

Of the approximately 200,000 calls the county received in 2024, more than 140,000 were for non-emergencies.  

Cory Lynch, the Operations Supervisor for the Public Safety and Communications Center, said they estimate the new system could handle 40-50 percent of the yearly non-emergency calls.  

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For example, for a call about a barking dog, or a parking complaint, the AI system relays the information to a dispatcher. That person then sends the appropriate agency to help. A call for an accident report, however, may be completely handled through the system.  

If the system isn’t able to help, it can transfer the call to a staff member. At any time, callers have the option of speaking to a person. 

Reducing the number of non-emergency calls, Lynch said, allows 9-1-1 dispatchers to focus more on emergency calls and radio traffic. 

“It’s not replacing a human being, it’s not cutting our staffing numbers, it’s a tool to make us more efficient, to do our jobs better,” Lynch said.   

He stated that in the ten days the AI system has been online, it’s handled approximately 1,600 calls.  Of those, 149 needed a person to help with an urgent need or emergency. Another 500 calls ended up requesting a person to talk to. 

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The AI system is also multilingual. Currently the system can take calls in English, Spanish, and French. Ultimately, it could have the capability of communicating in up to 30 different languages.  

Kevin Millard is News Director for WIZM News. A West Salem native, he's spent most of his life, except for a year each in Florida and Wausau, here in the La Crosse area. Broadcasting and the media has been a part of his life since he was filmed in his first commercial in 2nd Grade. Most of his career has been spent working behind the scenes in the newsroom at a local television station. He's been the host of WKTY Outdoors since October 2005.

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1 Comment

1 Comment

  1. Bill

    May 15, 2025 at 6:13 pm

    You ever “talk” to one of these gadgets?

    When it asks what you want and you answer, it often tells you “let’s try this again”. “How can we help you?” You tell them and it still doesn’t get it.
    Then it says “I’m going to connect you to an expert.” Then you wait for the “expert.”

    I have never met a customer or caller who said- “I’m sure glad they installed one of these automated systems.”

    It’s all so that the union department workers don’t have to talk to you.

    Good Luck….and wait ’til it screws up and someone gets hurt or dies.

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