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Driver OK after vehicle hits bear near Sparta

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damaged vehicle after black bear hit near Sparta
A totalled SUV after hitting and killing a bear, estimated to weigh between 375-400 pounds, off of I-90 near Sparta, Wis., on April 24, 2025 (PHOTO COURTESY: @RushHourTowingTransport on Facebook)

Normally we hear of car-deer crashes along the highways and roads in Western Wisconsin.

Occasionally, though, there are other, larger animals hit by passing vehicles.

That’s what happened Thursday, when an SUV stuck and killed a black bear.

Rush Hour Towing of Sparta posted pictures of a crash from Thursday night east of Sparta on I-90.

A bear, estimated to weigh between 375-400 pounds, lie dead after being hit by an SUV on I-90 near Sparta, Wis., on April 24, 2025 (PHOTO COURTESY: @RushHourTowingTransport on Facebook)

The driver didn’t have any injuries, but the vehicle’s front end suffered quite a bit of damage in the collision.

The towing company estimated the bear was between 375-400 pounds.

The post said it has responded to car-vs.-bear crashes over the past four years, most have been in the same area.

According to the Wisconsin DNR, there are about 24,000 black bears in the state. Bears are more common in the northern part of the state although in the last several years, there’s been an increase in sightings in the southern portion.

The DNR said that this is the time of year, after emerging from their winter dens, bears are looking for food and new territory.

For example, Osseo Police had reports of one in town on April 15.

Bears can smell seven times better than bloodhounds according to BearWise.

Wisconsin DNR on black bears

Learn more about black bears at BearWise

Kevin Millard is News Director for WIZM News. A West Salem native, he's spent most of his life, except for a year each in Florida and Wausau, here in the La Crosse area. Broadcasting and the media has been a part of his life since he was filmed in his first commercial in 2nd Grade. Most of his career has been spent working behind the scenes in the newsroom at a local television station. He's been the host of WKTY Outdoors since October 2005.

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