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La Crosse’s Shirley Hefti in studio celebrating her 100th birthday

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Shirley Hefti (right) and Erin Goggin in studio, celebrating Shirley's 100th birthday.

Shirley Hefti joined in studio, just days ahead of her 100th birthday. She shared a couple of La Crosse childhood memories with us, including being born at Grandview in La Crosse and going to Franklin Elementary School.


La Crosse Talk airs weekdays at 6-8 a.m. Listen on the WIZM app, online here, or on 92.3 FM / 1410 AM / 106.7 FM (north of Onalaska). Find all the podcasts here or subscribe to La Crosse Talk wherever you get your podcasts.


She’ll be celebrating from 11-:12:30 p.m. Wednesday (today) at the Harry J. Olson Senior Center on the north side, before her actual birthday on Sunday. And she said she’s taking it easy that day.

Host of WIZM's La Crosse Talk PM | University of Wisconsin-Stevens Point graduate | Hometown: Greenville, Wis | Avid noonball basketball player and sand volleyballer in La Crosse

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