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WATCH: Viterbo caps off full day honoring MLK holiday with keynote speaker, head of Martin Luther King research institute at Stanford

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Lerone Martin, director of Stanford's Martin Luther King, Jr. Research and Education Institute, speaks at the Viterbo Fine Arts Center on MLK Day, January 20, 2025.

A full day honoring Martin Luther King Jr., at Viterbo University was capped off Monday with keynote speaker Lerone Martin, director of the Martin Luther King, Jr. Research & Education Institute at Stanford University.

The evening ceremony at the Viterbo Fine Arts Center followed a full day of activity by Viterbo faculty, staff and about 200 students, who took part in volunteer projects with nonprofit organizations in La Crosse to mark the federal holiday in King’s honor.

Martin told the audience that to fight evils in society, they must “keep moving.”

Martin said racism, poverty, and war were evils that Dr. King fought against during his lifetime, and he argued that many in the U.S. don’t want to deal with King’s message.

Martin said King worked on the habit of not being violent and argued that practicing non-violence is not the same as being passive.

He highlighted King’s opposition to the Vietnam War as fighting something immoral and sinful.

Martin added that part of King’s strategy was negotiation is talking to people you disagree with.

A native of Prairie du Chien, Brad graduated from UW - La Crosse and has worked in radio news for more than 30 years, mostly in the La Crosse area. He regularly covers local courts and city and county government. Brad produces the features "Yesterday in La Crosse" and "What's Buried on Brad's Desk." He also writes the website "Triviazoids," which finds odd connections between events that happen on a certain date, and he writes and performs with the local comedy group Heart of La Crosse. Brad been featured on several national TV programs because of his memory skills.

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