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La Crosse Police promote branding to assist relations with community



La Crosse Police introduced a logo and slogan on July 19, 2023, seen here at City Hall. (PHOTO: Brad Williams)

A new branding for the La Crosse Police Department was introduced Tuesday.

Working with the Metre advertising firm, the LCPD unveiled a new logo and related promotional materials.

Police Chief Shawn Kudron said during a news conference that the slogan “lead, partner, protect” resulted from discussions within the police force, along with the ad agency.

La Crosse Police Chief Shawn Kudron speaks with reporters at City Hall on July 19, 2023 (PHOTO: Brad Williams)

“We realize that a brand strategy would be the base that would help us integrate all aspects of our new five-year strategic plan,” Kudron said at the City Hall event. “Our mission, vision, values, our goals, and all that we do. It would help us tell our story.”

Kudron believes the modern promotion campaign will help the department to better connect with the community and attract new recruits.

Mayor Mitch Reynolds likes the strategic plan.

“This is a type of thing that really helps us advance our message in La Crosse,” Reynolds said, “in terms of community policing, engagement with the community, as well as again, our values.”

As part of the promotion, the police use their department initials, LCPD, to stand for leadership, community engagement, professionalism, and development.

A native of Prairie du Chien, Brad graduated from UW - La Crosse and has worked in radio news for more than 30 years, mostly in the La Crosse area. He regularly covers local courts and city and county government. Brad produces the features "Yesterday in La Crosse" and "What's Buried on Brad's Desk." He also writes the website "Triviazoids," which finds odd connections between events that happen on a certain date, and he writes and performs with the local comedy group Heart of La Crosse. Brad been featured on several national TV programs because of his memory skills.

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1 Comment

1 Comment

  1. walden

    July 19, 2023 at 3:01 pm

    Mayor:”This is the type of thing that helps us advance our message in La Crosse”

    Really? What is the message, how will this “thing” advance it, what benefits to the community will result from such advances, how much does it cost?

    The County did a similar “rebranding” a few years ago…the brain trust involved in that spending of 10’s of thousands of taxpayer dollars decided abbreviating La Crosse with “LC” had merit (for real). Subsequently, things have improved at the county level but only after some new faces were elected to the County Board.

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