A new branding for the La Crosse Police Department was introduced Tuesday.
Working with the Metre advertising firm, the LCPD unveiled a new logo and related promotional materials.
Police Chief Shawn Kudron said during a news conference that the slogan “lead, partner, protect” resulted from discussions within the police force, along with the ad agency.
“We realize that a brand strategy would be the base that would help us integrate all aspects of our new five-year strategic plan,” Kudron said at the City Hall event. “Our mission, vision, values, our goals, and all that we do. It would help us tell our story.”
Kudron believes the modern promotion campaign will help the department to better connect with the community and attract new recruits.
Mayor Mitch Reynolds likes the strategic plan.
“This is a type of thing that really helps us advance our message in La Crosse,” Reynolds said, “in terms of community policing, engagement with the community, as well as again, our values.”
As part of the promotion, the police use their department initials, LCPD, to stand for leadership, community engagement, professionalism, and development.