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Malice in Dairyland? Lawmakers defend dairy farmers in the fight against almond “milk”



Lawmakers in “America’s Dairyland” are fighting back against the trend of making a drink from a plant and calling it “milk.” 

Area State Senators Brad Pfaff of Onalaska and Jeff Smith of Eau Claire are among four legislators who signed a letter to the Food and Drug Administration, opposing a policy to allow product names such as “almond milk” and “soy milk.” 

The senators say using the word “milk” to describe plant-based products will cause confusion among consumers.

In a letter signed by the legislators, it’s argued that such branding could hurt Wisconsin’s $100 billion dairy industry, implying that those drinks offer the same nutrients as cow’s milk.

A native of Prairie du Chien, Brad graduated from UW - La Crosse and has worked in radio news for more than 30 years, mostly in the La Crosse area. He regularly covers local courts and city and county government. Brad produces the features "Yesterday in La Crosse" and "What's Buried on Brad's Desk." He also writes the website "Triviazoids," which finds odd connections between events that happen on a certain date, and he writes and performs with the local comedy group Heart of La Crosse. Brad been featured on several national TV programs because of his memory skills.

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