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New, $2 million medical clinic opens in downtown La Crosse



The downtown business district of La Crosse has a new medical clinic, now open for business.

On Tuesday, ViaroHealth had a ribbon cutting at its 230 Pine Street clinic (map), about a block up 3rd Street from Gundersen Health System’s downtown location.

“We’re offering a little more flexibility, hopefully easier access to get appointments more readily available,” Weber Group CEO Libby Weber said. “We accept multiple payment options in the form of insurance, Medicare, Medicaid, cash payments, and direct primary care membership.”

Weber added that the downtown clinic has been in the planning stage for the last couple of years.

The president of ViaroHealth, Teresa Pulvermacher, said the $2 million facility will offer standard and specialty health services.

“We provide full primary care,” Pulvermacher said, “but we also in our model include the alternative therapies like massage therapy, chiropractic, acupuncture, physical therapy, but most importantly we have integrated behavioral health in our model.”

ViaroHealth has eight exam rooms and other therapeutic rooms in the 6,200-square-foot office.

A native of Prairie du Chien, Brad graduated from UW - La Crosse and has worked in radio news for more than 30 years, mostly in the La Crosse area. He regularly covers local courts and city and county government. Brad produces the features "Yesterday in La Crosse" and "What's Buried on Brad's Desk." He also writes the website "Triviazoids," which finds odd connections between events that happen on a certain date, and he writes and performs with the local comedy group Heart of La Crosse. Brad been featured on several national TV programs because of his memory skills.

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