BIZCAST: Explore La Crosse’s AJ Frels on State of Tourism

If your goal was to fill hotel rooms and generate tax dollars for the community, how is greater La Crosse doing?

AJ Frels, executive director of Explore La Crosse — the county tourism bureau — joins BizCast Greater La Crosse with host Vicki Markussen.

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The BizCast podcast can be found on the WIZM website here, or search BizCast wherever you download podcasts. New episodes come out Fridays.

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Frels talks about the different ways greater La Crosse attracts tourists and how those areas are performing.

Plus, learn what cool technology they’re using to track visitors and how the organization is using social media influencers.