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Cleaning company in La Crosse recognized for efforts to reduce stormwater runoff



If you’ve seen traffic circles in La Crosse with grass and plants growing in the circle, that’s part of a project to reduce stormwater runoff in the area. 

Every year, the La Crosse Area Waters group honors citizens and companies that work to divert rain and melted snow into the ground. 

“The water from stormwater projects is directed to low areas where we put native plants, and the water infiltrates but the roots soak a lot of it up, and they also pull out some of the pollutants that get caught up in the water,” says Nancy North from La Crosse Area Waters.

North recognized the CRDN company on Rose Street this week with the group’s Soak It Up award, aimed at encouraging ways to save water.

The Soak It Up sign stands outside the CRDN office on Rose Street.

CRDN owner James Wille says his company transformed a block on Rose Street, where a Kwik Trip used to operate.

“The parking lots and pavement are set up so that water is directed into those locations that were developed through the process,” Wille said.

A sign now posted outside the old Kwik Trip explains the Soak It Up project.

The award is given out by an action group called La Crosse Area Waters.

A native of Prairie du Chien, Brad graduated from UW - La Crosse and has worked in radio news for more than 30 years, mostly in the La Crosse area. He regularly covers local courts and city and county government. Brad produces the features "Yesterday in La Crosse" and "What's Buried on Brad's Desk." He also writes the website "Triviazoids," which finds odd connections between events that happen on a certain date, and he writes and performs with the local comedy group Heart of La Crosse. Brad been featured on several national TV programs because of his memory skills.

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