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APPROACH FROM SOUTH: La Crosse’s Rotary Lights introduces new traffic pattern this year

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The 28th year of Rotary Lights in La Crosse begins Friday night, but it’s the first year of a new traffic pattern to get cars in and out of Riverside Park. 

Traffic for the light display will enter and exit on Front Street, south of State Street. Assistant police chief Jason Melby says the change is being made to prevent traffic from tying up the busy streets north of State.

“The traffic continues to back up to the north, down the causeway, to the point where it’s becoming significant traffic disruptions, including the possibility of traffic safety issues,” Melby said at a recent Rotary Lights news conference.

Melby said if traffic changes need to be made during the 37 nights of the event, police will be available to work on the changes.  He says the idea is to make the festival more enjoyable for visitors.

Rotary Lights will be on every night through New Year’s Eve. The lighting ceremony will follow the downtown holiday parade, starting around 5 o’clock.

A native of Prairie du Chien, Brad graduated from UW - La Crosse and has worked in radio news for more than 30 years, mostly in the La Crosse area. He regularly covers local courts and city and county government. Brad produces the features "Yesterday in La Crosse" and "What's Buried on Brad's Desk." He also writes the website "Triviazoids," which finds odd connections between events that happen on a certain date, and he writes and performs with the local comedy group Heart of La Crosse. Brad been featured on several national TV programs because of his memory skills.

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